The Sales of Coffee
Price: Luckin is 5-10 yuan cheaper than Starbucks, which is its main advantage because Starbucks is still too expensive for many people.
Density: Luckin's stores are more densely distributed than Starbucks, which makes it easier for many people to drink coffee, and can complement its "takeout strategy".
Here's why: While it's not as fresh as in-store coffee, it's still fresh compared to packaged instant coffee or convenience store bottled coffee. That's really its advantage.
Professional coffee fresh mode
Specialty: As opposed to freshly ground coffee in convenience stores
Fresh: Relative to instant coffee and bottled coffee drinks
New retail data: luckin is building its own APP rather than relying on other platforms like WeChat, which will allow it to get more data, which will effectively improve luckin's efficiency in all aspects.
Internet: Luckin is an Internet company, not a traditional coffee shop.
Fresh VS takeout
Why should a takeaway coffee brand focus on freshness?
